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See Why These Well-Known Crowd Thought Leaders Recommend This Book!

Alpheus Bingham, President, CEO and Co-Founder, InnoCentive: ‘Group cognitive processes’ are often at work during collaboration. Majchrzak and Malhotra have explicated these crucial processes and in doing so help innovation and social innovation leaders understand where such radical new processes rightfully belong in their quiver of innovation approaches. 

Eric von Hippel, Professor, MIT Sloan School of Management; Author, Democratizing Innovation and Free Innovation) The first very interesting and novel book on crowdsourcing in years! Majchrzak and Malhotra look deeply into how effective problem-solving via crowdsourcing works - and provide us all with very valuable insights for both new research directions and improved practice.” 

Henry Chesbrough, Professor, UC Berkeley; Author, Open Innovation: The New Imperative for Creating and Profiting from Technology: Majchrzak and Malhotra show us that open crowds have surprising capabilities to tackle even wicked problems, and anyone seeking to gain new innovative insights from diverse knowledge sources will find Unleashing the Crowd a stimulating and invaluable reference.

Dirk Ahlborn, Founder and CEO of Hyperloop Transportation Technologies Inc and Jumpstart, Inc: A book that describes how to manage crowds collectively innovating is badly needed.  I know through personal experience that it’s a competitive advantage to unleash the crowds not simply to get their ideas, but to have them collaborate and collectively produce. Unleashing the Crowd aptly fills this gap

Karim R. Lakhani, Charles E. Wilson Professor of Business Administration, Harvard Business School,; Author, Revolutionizing Innovation: Majchrzak and Malhotra have authored a ground-breaking book of how crowds can be deployed to solve complex and difficult problems. Based on hands-on research, inventing a new method on organizing crowds and careful reflective analysis they show the five practices needed to achieve high-value solutions collaboratively from the crowd. Unleashing the Crowd is a must read for practitioners in all types of organizations who want to achieve breakthrough innovations by using both internal and external crowds. Scholars will appreciate the book for its rigor and creative theorizing on crowd innovation.” 

Georg von Krogh, Professor, Strategic Management and Innovation, ETH Zurich: How to extract wisdom from the crowd to solve humanity’s hardest problems, is critically important but poorly understood. Majchrzak and Malhotra offer a seminal treatise on crowd-based problem solving, deeply rooted in outstanding empirical research on a variety of collaborative projects. A must-read for any innovation scholar!” 

William Bonfield M.D., P.H., life fellow A.A.P.L., Chief Medical Officer Optum Behavioral Health, retired: The principles for crowdsourcing laid out in Unleashing the Crowd are simple yet highly effective. I have witnessed them at work first hand. After seeing many crowdsourcing events prior to using the principles in this book, I completely agree with their approach. These are really two books in one. One written for the academician and the other for a crowd-sourcing practitioner, but also important for the social scientist and philosopher. The book is a description of innovative research describing the necessary steps to fully release the innovation power of the crowd and also an exploration into the nature of human creativity that is stimulating well beyond the world of business.”

Konstantinos Trantopoulos, Accenture Consulting, Growth & Strategy Division: In this expertly researched book, Ann and Arvind offer a refreshing look at crowdsourcing: Drawing upon sharp examples and insights, the authors build a roadmap for organizations to develop crowdsourcing as a key capability for collectively producing innovation among the crowds. A timely and important reading, particularly in the age of technology platforms and big data! 

Michael Tushman, Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, Harvard Business School, Author, Lead and Disrupt: How to Solve the Innovator’s Dilemma: Ann and Arvind have done a fine service for both the innovation research community and practitioners of innovation. Crowds and open innovation are a crucial innovation logic that contrasts with traditional closed logics. Yet research and practice on the effectiveness of crowd-based innovation is equivocal. This book both reviews the literature in this space and makes concrete and bold suggestions on when, where, and how to use crowds to solve wicked societal and organizational problems. This is a well conceptualized and well written book on this crucial innovation mode. Well done.

Jackson Nickerson. Frahm Family Professor of Organization and Strategy, Olin Business School, Washington University in St. Louis: Tackling wicked problems is not just for individuals and teams. Majchrzak and Malhotra’s theory of collective innovation offers a breakthrough that provides five practices to design on-line “crowd” platforms for superior innovation performance. The theoretical and practical insights from their impressive field research make for a winning combination. I highly recommend this book.

Ray Eugene Reagans, Alfred P. Sloan Professor of Management, MIT Sloan School of Management: In an age where we are often so dismissive of the ideas and opinions expressed by others, this book reminds us how much more productive we can be, when in addition to questioning others, we are willing to challenge our own assumptions and beliefs. We can do so much more when we remain open to the possibilities we can create together.

Jannis Kallinikos, Professor, London School of Economics, UK: This book is a unique and timely contribution to the study of crowdsourcing. Ann Majchrzak and Arvind Malhotra combine with unusual astuteness conceptual analysis with practical relevance to produce a book of great interest to researchers and practitioners of crowdsourcing, crowd-based knowledge development and digital innovation more widely.

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