See Why These Well-Known Crowd Thought Leaders Recommend This Book!
Alpheus Bingham, President, CEO and Co-Founder, InnoCentive: ‘Group cognitive processes’ are often at work during collaboration. Majchrzak and Malhotra have explicated these crucial processes and in doing so help innovation and social innovation leaders understand where such radical new processes rightfully belong in their quiver of innovation approaches.
Eric von Hippel, Professor, MIT Sloan School of Management; Author, Democratizing Innovation and Free Innovation) The ﬁrst very interesting and novel book on crowdsourcing in years! Majchrzak and Malhotra look deeply into how effective problem-solving via crowdsourcing works - and provide us all with very valuable insights for both new research directions and improved practice.”
Henry Chesbrough, Professor, UC Berkeley; Author, Open Innovation: The New Imperative for Creating and Profiting from Technology: Majchrzak and Malhotra show us that open crowds have surprising capabilities to tackle even wicked problems, and anyone seeking to gain new innovative insights from diverse knowledge sources will ﬁnd Unleashing the Crowd a stimulating and invaluable reference.
Georg von Krogh, Professor, Strategic Management and Innovation, ETH Zurich: How to extract wisdom from the crowd to solve humanity’s hardest problems, is critically important but poorly understood. Majchrzak and Malhotra offer a seminal treatise on crowd-based problem solving, deeply rooted in outstanding empirical research on a variety of collaborative projects. A must-read for any innovation scholar!”
William Bonfield M.D., P.H., life fellow A.A.P.L., Chief Medical Officer Optum Behavioral Health, retired: The principles for crowdsourcing laid out in Unleashing the Crowd are simple yet highly effective. I have witnessed them at work first hand. After seeing many crowdsourcing events prior to using the principles in this book, I completely agree with their approach. These are really two books in one. One written for the academician and the other for a crowd-sourcing practitioner, but also important for the social scientist and philosopher. The book is a description of innovative research describing the necessary steps to fully release the innovation power of the crowd and also an exploration into the nature of human creativity that is stimulating well beyond the world of business.”
Jackson Nickerson. Frahm Family Professor of Organization and Strategy, Olin Business School, Washington University in St. Louis: Tackling wicked problems is not just for individuals and teams. Majchrzak and Malhotra’s theory of collective innovation offers a breakthrough that provides five practices to design on-line “crowd” platforms for superior innovation performance. The theoretical and practical insights from their impressive field research make for a winning combination. I highly recommend this book.
Ray Eugene Reagans, Alfred P. Sloan Professor of Management, MIT Sloan School of Management: In an age where we are often so dismissive of the ideas and opinions expressed by others, this book reminds us how much more productive we can be, when in addition to questioning others, we are willing to challenge our own assumptions and beliefs. We can do so much more when we remain open to the possibilities we can create together.
Jannis Kallinikos, Professor, London School of Economics, UK: This book is a unique and timely contribution to the study of crowdsourcing. Ann Majchrzak and Arvind Malhotra combine with unusual astuteness conceptual analysis with practical relevance to produce a book of great interest to researchers and practitioners of crowdsourcing, crowd-based knowledge development and digital innovation more widely.